Shin Yu and Nicole
5/17/09 Update:
Please use the following blurb to send out to mailing lists that you are on AND that are NOT on the excel sheet of lists that we plan to market to-- that sheet is a file on this wiki called Stranger Museum Marketing.
Please use this blurb on your facebook page and invite your friends. You may also wish to use the jpg of the logo as an image to go with it.
Thanks for helping to spread the word!
Ask Nicole if you have any questions.
Two versions-- One is more for calendar-type listsings; one is an invitation and posting.
1) Calendar
Advice: Give it, Get it, Flip it, F**k it!
Sat. June 6 – Mon. June 8
Free
For one amazing weekend, your advice gets center stage! In this innovative exhibition, advice contributed online and in-person shapes a temporary installation in the Husky Union Building (HUB) at the University of Washington. Fourteen UW graduate students have been given six weeks, $300 and 72 hours in the HUB to design an exhibit that is centered around you! Advice you love, advice you hate, the strangest advice that you ever heard—in this exhibit you can give it, get it, flip it or f**k it. Whatever you do, come check it out! For more information, visit adviceexhibit.tumblr.com. On display Sat. June 6 to Mon. June 8 from 9 am to 6 pm. Admission is free.
2) Invite/Post
Talk to me! We need your advice!
Have you ever received a piece of phenomenally bad advice? What advice would you share with graduating students this year? We want to know!
Fourteen UW graduate students have been given six weeks, $300 and 72 hours in an exhibition space to create an art installation that includes you. Advice: Give it, Get it, Flip it, F**k it is built around your advice. Advice you love, advice you hate, advice that rocked your world— tell us about it! Visit http://adviceexhibit.tumblr.com/ to add your advice. Pictures, videos, voice recordings and texts are all welcome.
So, we have 3 target objectives
1) Invite participation prior to the exhibit
2) Invite people to the exhibit
3) Write up after the exhibit has happened
We have put together an excel spreadsheet with a list of media contacts. UW department email lists, and online calendars. The spreadsheet has been uploaded to the documents section of this Wiki. We have three targeted audiences:
1) UW community
2) Museum community
3) Local arts community
We are focusing on online and print strategies.
For community 1:
We are pitching the exhibit as an exciting classs product and inviting participation
For community 2:
We are pitching Nina's involvement and the collaborative nature of the exhibit as well as the objective of strangers talking to each other.
Nina- might you be available for an interview if we can get someone to write a feature?
For community 3:
We are also highlighting the collaborative model, the stranger aspect and the exciting unknown results.
We are writing the press releases for target objectives 1 and 2 right now, as well as working on getting the event online this weekend.
We have Museology letter head to send the press release on but have to run the text by Kris prior to release.
Since Shin Yu is in China, Nicole will be listed as the media contact.
Secured thus far:
Object 3: a full page of the Museology Newsletter released after the exhibit will feature an article and photographs of the exhibit.
Object 1: Guest post on Museums 2.0
Object 1 and 2: Guest post on Hank Blog (Henry Art Gallery Blog)
Object 1 and 2: Post on Burke Blog
Media Outlets/ Marketing Ideas (migrated from content page):
- UW Daily
- UW TV
- KUOW Public Radio
- Chalking strategically @ HUB/Red Square/Quad
- Museology Dept Museolog newsletter
- Simpson Center calendar/list-serv weekly email blasts of campus events
- Facebook Henry Museum group
- Burke list-serve
- Museology List-Serve
- local newspapers with open-submission calendars: The Stranger; Seattle Weekly; Seattle Times (allow 2+ wks lead time)
- Stranger blog, SLOG
- press release to selected local contacts