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Marketing Plan

Page history last edited by Nicole 15 years, 2 months ago

Shin Yu and Nicole

5/17/09 Update:

Please use the following blurb to send out to mailing lists that you are on AND that are NOT on the excel sheet of lists that we plan to market to-- that sheet is a file on this wiki called Stranger Museum Marketing.


Please use this blurb on your facebook page and invite your friends. You may also wish to use the jpg of the logo as an image to go with it.


Thanks for helping to spread the word!

Ask Nicole if you have any questions.

Two versions-- One is more for calendar-type listsings; one is an invitation and posting.

1) Calendar

Advice: Give it, Get it, Flip it, F**k it!

Sat.  June 6 – Mon. June 8


For one amazing weekend, your advice gets center stage! In this innovative exhibition, advice contributed online and in-person shapes a temporary installation in the Husky Union Building (HUB) at the University of Washington.  Fourteen UW graduate students have been given six weeks, $300 and 72 hours in the HUB to design an exhibit that is centered around you!  Advice you love, advice you hate, the strangest advice that you ever heard—in this exhibit you can give it, get it, flip it or f**k it.  Whatever you do, come check it out!  For more information, visit adviceexhibit.tumblr.com.  On display Sat. June 6 to Mon. June 8 from 9 am to 6 pm. Admission is free.


2) Invite/Post

Talk to me! We need your advice!

Have you ever received a piece of phenomenally bad advice?  What advice would you share with graduating students this year? We want to know!

Fourteen UW graduate students have been given six weeks, $300 and 72 hours in an exhibition space to create an art installation that includes you.  Advice: Give it, Get it, Flip it, F**k it is built around your advice.  Advice you love, advice you hate, advice that rocked your world— tell us about it!  Visit http://adviceexhibit.tumblr.com/ to add your advice.  Pictures, videos, voice recordings and texts are all welcome.





So, we have 3 target objectives

1) Invite participation prior to the exhibit

2) Invite people to the exhibit

3) Write up after the exhibit has happened


We have put together an excel spreadsheet with a list of media contacts. UW department email lists, and online calendars.  The spreadsheet has been uploaded to the documents section of this Wiki. We have three targeted audiences:

1) UW community

2) Museum community

3) Local arts community


We are focusing on online and print strategies. 


For community 1:

We are pitching the exhibit as an exciting classs product and inviting participation


For community 2:

We are pitching Nina's involvement and the collaborative nature of the exhibit as well as the objective of strangers talking to each other.

Nina- might you be available for an interview if we can get someone to write a feature?


For community 3:

We are also highlighting the collaborative model, the stranger aspect and the exciting unknown results.


We are writing the press releases for target objectives 1 and 2 right now, as well as working on getting the event online this weekend.


We have Museology letter head to send the press release on but have to run the text by Kris prior to release.


Since Shin Yu is in China, Nicole will be listed as the media contact.


Secured thus far:

Object 3: a full page of the Museology Newsletter released after the exhibit will feature an article and photographs of the exhibit.

Object 1: Guest post on Museums 2.0

Object 1 and 2: Guest post on Hank Blog (Henry Art Gallery Blog)

Object 1 and 2: Post on Burke Blog



Media Outlets/ Marketing Ideas (migrated from content page):

- UW Daily


- KUOW Public Radio

- Chalking strategically @ HUB/Red Square/Quad

- Museology Dept Museolog newsletter

- Simpson Center calendar/list-serv  weekly email blasts of campus events

- Facebook Henry Museum group

- Burke list-serve

- Museology List-Serve

- local newspapers with open-submission calendars: The Stranger; Seattle Weekly; Seattle Times (allow 2+ wks lead time)

- Stranger blog, SLOG

- press release to selected local contacts


Comments (4)

Nina Simon said

at 11:32 am on May 11, 2009

Note that for the guest post on Museum 2.0, here are my general requests:
1. it cannot just be an announcement/press release. If you want to do this, I'll just link to it instead. You need to be able to write, in a friendly, down-to-earth way, about the why behind the exhibit, how the process is different, all the ways you are letting people flow into the exhibit. It should be helpful and instructive to the museum industry.
2. About 1000 words plus a picture, please.
3. Let me know when you want to do it; I post twice a week and want to get you on the schedule. I will need to get the post the day before, edit it, send it back to you for review and approval, and then post it.

Nicole said

at 12:37 pm on May 12, 2009

Nina, I am working on writing the article you describe this week, and getting images. Target for release would be end of next week. Will that work? Thank you!

Nina Simon said

at 1:09 pm on May 12, 2009

Sounds great. Two options: send it to me Weds May 20 for publication on Thursday the 21st, or send it to me end of the week for a Tuesday May 26 publication.

julie said

at 12:09 pm on May 15, 2009

The Dean's office LOVES things that are done by students. If we have fliers or small posters, I'll put some in the dean's office. Student activity is limited there, but I assume this would be open to staff as well because it says "UW Community"?


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